TY  - BOOK
AU  - Schiffman , Long G.
AU  - Wisenblit , Joseph
AU  - Kumar , Ramesh S.
TI  - Consumer Behavior
SN  - 9789353069834
U1  - 658.8342 
PY  - 2019///
CY  - New Delhi
PB  - Pearson
KW  - Consumer Behavior
KW  - Consumer Psychology
KW  - Management
ER  -