TY  - BOOK
AU  - Semenik , Richard J.
AU  - Allen , Chris T.
AU  - O'Guinn , Thomas C.
AU  - Kaufmann , Hans Ruiger
TI  - Advertising and Promotions: An Integrated Brand Approach
SN  - 9788131517383
U1  - 659.1 
PY  - 2012///
CY  - Cengage Learning
PB  - New Delhi
KW  - Advertising - Social Aspects
KW  - Advertising
KW  - Branding - Marketing
KW  - Sale Promotion
KW  - Advertising and Public Relations
ER  -