TY  - BOOK
AU  - Zeithami , Valarie A.
AU  - Bitner , Mary Jo
AU  - Gremler , Dwayne D.
AU  - Pandit , Ajay
TI  - Services Marketing: Integrating Customer Focus Across the Firm
SN  - 9789353160777
PY  - 2018///
CY  - Chennai
PB  - McGraw Hill
KW  - Service Industries - Marketing
KW  - Customer Service - Management
KW  - Services Marketing
KW  - Marketing
ER  -