TY  - BOOK
AU  - Wirtz , Jochen
AU  - Lovelock , Christopher
AU  - Chatterjee , Jayanta
TI  - Services Marketing: People, Technology, Strategy
SN  - 9789332587687
PY  - 2018///
CY  - New Delhi
PB  - Pearson
KW  - Service Marketing - People
KW  - Service Marketing - Technology
KW  - Service Marketing - Strategy
KW  - Marketing
ER  -