TY  - BOOK
AU  - Roberts , Mary Lou
AU  - Zahay , Debra
TI  - Internet Marketing: Integrating Online and Offline Strategies
SN  - 9788131531785
U1  - 658.84 
PY  - 2013///
CY  - New Delhi
PB  - Cengage
KW  - Marketing Channel
KW  - Internet Marketing
KW  - Management
ER  -