TY  - BOOK
AU  - Roman , Kenneth
AU  - Mass , Jane
AU  - Nisenholtz , Martin
TI  - How to Advertise: What Works, What Doesn't - And Why
SN  - 9780749444624
U1  - 659.1 
PY  - 1992///
CY  - London
PB  - Kogan Page
KW  - Advertising
KW  - Management
ER  -