TY  - BOOK
AU  - Vizjak , Andrej
AU  - Ringlatetter , Max
TI  - Media Management: Leveraging Content for Profitable Growth
SN  - 9783642078866
U1  - 302.23068 
PY  - 2010///
CY  - London
PB  - Springer
KW  - Mass Media--Management
KW  - Mass Media--Economic Aspects
KW  - Mass Media
KW  - Multimedia Systems
KW  - Industrial Management
KW  - Economics
ER  -