TY  - BOOK
AU  - De Seram , E.M.S.D.
TI  - Impact of brand experiences on purchase intention under the mediation effect of brand preference: : with special reference to mobile telecommunication service providing brands in Colombo district
U1  - 658 
PY  - 2023///
CY  - Mihintale
PB  - Rajarata University of Sri Lanka
KW  - Brand Experiences
KW  - Purchase Intention
KW  - Mediation Effect
KW  - Mobile
KW  - Telecommunication
KW  - Colombo
ER  -