000 00384 a2200145 4500
020 _a0412623501
041 _aEn
082 _a658.8
_bPRO
100 _aProctor , Tony
245 _aMarketing management
_bintegrating theory and practice
260 _c1996
_aLondon
_bInternational Thomson Business Press
_g1996
300 _c25 cm.
_axxvi,528 p.
650 _aMANAGEMENT
942 _cSR
999 _c12917
_d14464