000 00406 a2200157 4500
020 _a8185614598
041 _aEn
082 _a658.8001
_bFRA
100 _aFrain , John
245 _aThe principles and practice of marketing
260 _c1992
_aAllahabad
_bWheeler Publishing
_g1992
300 _c22 cm.
_avii,514 p.
650 _aMANAGEMENT
650 _aMARKETING - PHILOSOPHY AND THEORY
942 _cLN
999 _c13125
_d14672