000 00390 a2200157 4500
020 _a0074517805
041 _aEn
082 _a659.1
_bMOH
100 _aMohan , Manendra
245 _aAdvertising management
_bconcepts and cases
260 _c1989
_aNew Delhi
_bTata McGraw-Hill
_g1993
300 _bill.
_c24 cm.
_axi,418 p.
650 _aADVERTISING
650 _aMANAGENENT
942 _cSR
999 _c13131
_d14678