000 00430 a2200181 4500
020 _a1858050200
041 _aEn
082 _a658.8
_bJEF
100 _aJefkins , Frank
245 _aA first course in marketing
250 _a02nd ed.
260 _c1989
_aLondon
_bDP Publications
_g1993
300 _c21 cm.
_aiv,268 p.
650 _aMARKETING
650 _aMANAGEMENT OF DISTRIBUTION
650 _aMANAGEMENT
942 _cSR
999 _c13288
_d14835