000 00540 a2200193 4500
020 _a0750619902
041 _aEn
082 _a658.8
_bFIF
100 _aFifield , Paul
245 _aStrategic marketing management
_bplanning and control, analysis and decision
260 _c1995
_aOxford
_bButterworth
_g1995
300 _c30 cm.
_axvii,317 p.
440 _athe CIM workbook series: marketing
650 _aMARKETING MANAGEMENT
650 _aSTRATEGIC MANAGEMENT
650 _aMANAGEMENT
700 _aGilligan , Colin
942 _cSR
999 _c13438
_d14985