000 00486 a2200181 4500
020 _a0750619899
041 _aEn
082 _a658.802
_bYES
100 _aYeshin , Tony
245 _aMarketing communications strategy
260 _c1995
_aOxford
_bButterworth Heinemann
_g1995
300 _c30 cm.
_axii,214 p.
440 _athe CIM student workbook series : marketing
650 _aMARKETING MANAGEMENT
650 _aMANAGEMENT
650 _aMARKETING - INFORMATION
942 _cSR
999 _c13441
_d14988