| 000 | 00504 a2200181 4500 | ||
|---|---|---|---|
| 020 | _a0070430462 | ||
| 041 | _aEn | ||
| 082 |
_a658.575 _bMOO |
||
| 100 | _aMoore , William L. | ||
| 245 |
_aProduct planning and management _bdesigning and delivering value |
||
| 260 |
_c1993 _aNew York _bMcGraw-Hill _g1993 |
||
| 300 |
_c24 cm. _axiv,542 p. |
||
| 440 | _amarketing and advertising series | ||
| 650 | _aMANAGEMENT | ||
| 650 | _aNEW PRODUCTS - MANAGEMENT | ||
| 700 | _aPessemier , Edgar A. | ||
| 942 | _cLN | ||
| 999 |
_c13962 _d15509 |
||