| 000 | 00501 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a0750632844 | ||
| 041 | _aEn | ||
| 082 |
_a658.8 _bFIF |
||
| 100 | _aFifield , Paul | ||
| 245 | _aMarketing strategy | ||
| 250 | _a02nd ed. | ||
| 260 |
_c1992 _aOxford _bButterworth-Heinemann _g1998 |
||
| 300 |
_c24 cm. _axxxvii,308 p. |
||
| 650 | _aMARKETING | ||
| 650 | _aMANAGEMENT | ||
| 650 | _aMANAGEMENT OF DISTRIBUTION | ||
| 650 | _aMARKETING - STRATEGY | ||
| 856 | _uhttp://www.bh.com | ||
| 942 | _cSR | ||
| 999 |
_c14388 _d15935 |
||