000 00460 a2200169 4500
020 _a9810080859
041 _aEn
082 _a658.8
_bHOW
100 _aHoward , Steven
245 _aCorporate image management
_ba marketing discipline for the 21st century
260 _c1998
_aSingapore
_bButterworth-Heinemann Asia
_g1998
300 _c22 cm.
_axii,224 p.
650 _aMARKETING
650 _aMANAGEMENT
650 _aMARKETING - DISCIPLINE
942 _cSR
999 _c15737
_d17284