| 000 | 00672 a2200241 4500 | ||
|---|---|---|---|
| 999 |
_c1601 _d1601 |
||
| 003 | ISURa | ||
| 008 | 171202b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a8120312198 | ||
| 041 | _aEnglish | ||
| 082 |
_a659.1 _bBAT |
||
| 100 |
_aBatra, Rajeev _954577 |
||
| 245 | _aAdvertising management | ||
| 250 | _a5th ed. | ||
| 260 |
_aNew delhi _bPrentice-hall of indiia _g2001 |
||
| 300 |
_bill. _c23 cm. _a[xiii],754 p. |
||
| 650 |
_aCOMMUNICATIONS _98321 |
||
| 650 |
_aADVERTISING _911104 |
||
| 650 |
_aMANAGEMENT _954578 |
||
| 650 |
_aINTEGRATED MARKETING _954579 |
||
| 650 |
_aMESSAGE STRATEGY _954580 |
||
| 700 |
_aMyers John,G. _aAsker David,A. _954581 |
||
| 942 |
_cSR _2ddc |
||