000 00454 a2200169 4500
020 _a0750631295
041 _aEn
082 _a659.1
_bEXC
100 _aButterfield , Leslie ;ed.
245 _aExcellence in advertising
_bthe IPA guide to best practice
260 _c1997
_aOxford
_bButterworth- Heinemann
_g1998
300 _bill.
_c24 cm.
_axviii,260 p.
650 _aADVERTISING
650 _aMANAGEMENT
856 _uhttp://www.bh.com
942 _cSR
999 _c17154
_d18701