000 00432 a2200169 4500
020 _a0333660633
041 _aEn
082 _a658.8342
_bSTA
100 _aStatt , David A.
245 _aUnderstanding the consumer
_ba psychological approch
260 _c1997
_aHoundmils
_bMacmillan
_g1997
300 _c24 cm.
_axvi,332 p.
650 _aCONSUMER BEHAVIOR
650 _aMARKETING
650 _aCONSUMER PSYCHOLOGY
942 _cSR
999 _c17880
_d19427