000 00410 a2200157 4500
020 _a0133593169
041 _aEn
082 _a658.8342
_bEAS
100 _aEast , Robert
245 _aConsumer behaviour
_badvances and applications in marketing
260 _c1997
_aLondon
_bPrentice hall
_g1997
300 _bill.
_c24 cm.
_axxii,356 p.
650 _aCONSUMER PSYCHOLOGY
650 _aMARKETING
942 _cSR
999 _c18105
_d19652