000 00447 a2200157 4500
020 _a9780749451516
041 _aEn
082 _a791.4068
_bLEH
100 _aLehu , Jeean-Marc
245 _aBranded entertainment
_bproduct placement and brand strategy in the entertainment business
260 _c2007
_aKogan Page
_bLondon
_g2007
300 _bill.
_c21 cm.
_aix,266 p.
650 _aFILMS INDUSTRY-MANAGEMENT
650 _aTHE ARTS
942 _cLN
999 _c20392
_d21939