000 00479 a2200193 4500
020 _a0273623486
041 _aEn
082 _a658.8
_bCHE
100 _aChee , Harold
245 _aGlobal marketing strategy
260 _c1998
_aLondon
_bFinancial Times Management
_g1998
300 _c25 cm.
_axxiii,711 p.
650 _aMARKETING
650 _aMARKETING STRATEGY
650 _aGLOBAL MARKETING
700 _aHarris , Rod
856 _uwww.ftmanagement.com
942 _cSR
999 _c20568
_d22115