| 000 | 00443 a2200181 4500 | ||
|---|---|---|---|
| 020 | _a0132626394 | ||
| 041 | _aEn | ||
| 082 |
_a658.4012 _bDOY |
||
| 100 | _aDoyle , Peter | ||
| 245 | _aMarketing management and strategy | ||
| 250 | _a02nd ed. | ||
| 260 |
_c1994 _aLondon _bPrentice- Hall _g1998 |
||
| 300 |
_c23 cm. _axvii,465 p. |
||
| 650 | _aMANAGEMENT | ||
| 650 | _aSTRATEGIC MANAGEMENT | ||
| 650 | _aMARKETING MANAGEMENT | ||
| 942 | _cSR | ||
| 999 |
_c20794 _d22341 |
||