000 00483 a2200181 4500
020 _a0751740721
041 _aEn
082 _a658.45
_bCIM
100 _aBetts , Peter
245 _aCim study text diploma marketing communications strategy
250 _a05th ed.
260 _c1994
_aLondon
_bBPP Publishing
_g1998
300 _c29 cm.
_axiv,356 p.
650 _aCIM EXAMINER
650 _aMANAGEMENT
700 _aHuntingdon , Sue ;Paulford , Alan ;Warnby , Gary
942 _cSR
999 _c20797
_d22344