000 00413 a2200157 4500
020 _a0070526753
041 _aEn
082 _a658.8
_bPOS
100 _aPostma , Paul
245 _aThe new marketing era
_bmarketing to the imagination in a technology driven world
260 _c1998
_aNew York
_bMcGraw-Hill
_g1999
300 _c24 cm.
_axii,175 p.
650 _aMARKETING
650 _aMANAGEMENT
942 _cSR
999 _c20847
_d22394