| 000 | 00436 a2200181 4500 | ||
|---|---|---|---|
| 020 | _a0077094387 | ||
| 041 | _aEn | ||
| 082 |
_a658.8001 _bPAL |
||
| 100 | _aPalmer , Adrian | ||
| 245 | _aPrinciples of services marketing | ||
| 250 | _a02nd ed. | ||
| 260 |
_c1998 _aEngland _bMcGraw Hill _g1998 |
||
| 300 |
_c25 cm. _ax,372 p. |
||
| 650 | _aMANAGEMENT | ||
| 650 | _aMARKETING | ||
| 856 | _uhttp://www.mcgraw-hill.co.uk | ||
| 942 | _cSR | ||
| 999 |
_c20863 _d22410 |
||