000 00382 a2200157 4500
020 _a8120309081
041 _aEn
082 _a658.83
_bCHI
100 _aChisnall , Peter M.
245 _aThe essence of marketing research
260 _c1991
_aNew Delhi
_bPrentice Hall
_g1996
300 _c23 cm.
_aviii,212 p.
650 _aMARKET RESEARCH
650 _aMANAGEMENT
942 _cSR
999 _c20871
_d22418