000 00561 a2200217 4500
020 _a0256261903
041 _aEn
082 _a658.8342
_bPET
100 _aPeter , J. Paul
245 _aConsumer behavior and marketing strategy
250 _a05th ed.
260 _c1987
_aBoston
_bIrwin McGraw Hill
_g1999
300 _bill.
_c26 cm.
_axxv,546 p.
650 _aCONSUMAR PSYCHOLOGY
650 _aMANAGEMENT
650 _aCONSUMAR BEHAVIOR
650 _aMARKETING STRATEGY
700 _aOlson , Jerry C.
856 _uhttp://www.mhhe.com0
942 _cSR
999 _c20878
_d22425