000 00432 a2200181 4500
020 _a0333679083
041 _aEn
082 _a658.8
_bCOO
100 _aCooper , John
245 _aPractical marketing planning
260 _c1997
_aLondon
_bMacMillan Press
_g1997
300 _c24 cm.
_ax,278 p.
650 _aMANAGEMENT
650 _aMANAGEMENT OF DISTRIBUTION
650 _aMARKETING
700 _aLane , Peter
942 _cSR
999 _c20942
_d22489