000 00459 a2200181 4500
020 _a0750617845
041 _aEn
082 _a659.1
_bWIL
100 _aWilmshurst , John
245 _aThe fundamentals of advertising
260 _c1985
_aOxford
_bButterworth-Heinmann
_g1994
300 _bill.
_c24 cm.
_axiv,267 p.
440 _athe CIM student marketing serie
650 _aADVERTISING
650 _aMANAGEMENT
650 _aPUBLICITY
942 _s1
_cLN
999 _c21006
_d22553