000 | 00459 a2200181 4500 | ||
---|---|---|---|
020 | _a0750617845 | ||
041 | _aEn | ||
082 |
_a659.1 _bWIL |
||
100 | _aWilmshurst , John | ||
245 | _aThe fundamentals of advertising | ||
260 |
_c1985 _aOxford _bButterworth-Heinmann _g1994 |
||
300 |
_bill. _c24 cm. _axiv,267 p. |
||
440 | _athe CIM student marketing serie | ||
650 | _aADVERTISING | ||
650 | _aMANAGEMENT | ||
650 | _aPUBLICITY | ||
942 |
_s1 _cLN |
||
999 |
_c21006 _d22553 |