000 00632 a2200217 4500
003 ISURa
005 20250203175652.0
008 250203b |||||||| |||| 00| 0 eng d
020 _a0071154299
041 _aEnglish
082 _a658
_bBOY
100 _aBoyd , Harper W.
_985609
245 _aMarketing managment
_b:a strategic approach with a global orientation
250 _a03rd ed.
260 _c1998
_aBoston
_bIrwin McGraw-Hill
_g1998
300 _c25 cm.
_axxii,547 p.
650 _aMANAGEMENT
650 _aMARKETING MANAGEMENT
_92859
700 _aWalker , Orville C. ;Larreche , Jean-Claude
_985610
942 _cSR
_2ddc
999 _c21625
_d23172