000 00409 a2200157 4500
020 _a8120314379
041 _aEn
082 _a658.8
_bGUP
100 _aGupta , Vaswar Das
245 _aMarketing mantra
_bthe real story of direct marketing in India
260 _c1998
_aNew Delhi
_bPrentice-Hall of India
_g1998
300 _c22 cm.
_axi,162 p.
650 _aMARKETING
650 _aMANAGEMENT
942 _cSR
999 _c21722
_d23269