000 00579 a2200205 4500
020 _a0750640170
041 _aEn
082 _a658.8
_bREL
100 _aPayne , Adrian
245 _aRelationship marketing for competitive advantage
_bwinning and keeping customes
250 _a02nd ed.
260 _c1995
_aOxford
_bButterworth-Heinemann
_g1999
300 _c24 cm.
_ax,304 p.
440 _aThe marketing series
650 _aMANAGEMENT
650 _aMARKETING
700 _aChristopher , Martin ;Clark , Moira ;Peck , Helen
856 _uhttp://www.bh.com
942 _cSR
999 _c21848
_d23395