000 00463 a2200181 4500
020 _a0750616024
041 _aEn
082 _a658.155
_bWAR
100 _aWard , Keith
245 _aFinancial aspects of marketing
260 _c1989
_aOxford
_bButterworth-Heinemann
_g1998
300 _c23 cm.
_axii,434 p.
440 _aThe marketing series
650 _aMANAGEMENT
650 _aMARKETING-FINANCIAL ASPECTS
650 _aMANAGEMENT OF INCOME
942 _cSR
999 _c21849
_d23396