000 | 00463 a2200181 4500 | ||
---|---|---|---|
020 | _a0750616024 | ||
041 | _aEn | ||
082 |
_a658.155 _bWAR |
||
100 | _aWard , Keith | ||
245 | _aFinancial aspects of marketing | ||
260 |
_c1989 _aOxford _bButterworth-Heinemann _g1998 |
||
300 |
_c23 cm. _axii,434 p. |
||
440 | _aThe marketing series | ||
650 | _aMANAGEMENT | ||
650 | _aMARKETING-FINANCIAL ASPECTS | ||
650 | _aMANAGEMENT OF INCOME | ||
942 | _cSR | ||
999 |
_c21849 _d23396 |