000 00546 a2200193 4500
020 _a075062213X
041 _aEn
082 _a658.802
_bMCD
100 _aMcdonald , Malcolm H.B.
245 _aMarketing plans
_bhow to prepare them how to use them
250 _a3rd ed.
260 _c1984
_aOxford
_bButter Worth-Heinemann
_g1998
300 _bill.
_c25 cm.
_axiii,485[10] p.
440 _amarketing series: professional developmen
650 _aMARKETING - PLANNING
650 _aMANAGEMENT
856 _uhttp://www.bh.com
942 _s1
_cSR
999 _c22657
_d24204