000 00580 a2200217 4500
020 _a0079115772
041 _aEn
082 _a658.8
_bLOV
100 _aLovelock , Christopher H.
245 _aMarketing challenges
_bcases and exercises
250 _a03rd ed.
260 _c1985
_aNew York
_bMcGraw-Hill
_g1993
300 _bill.
_c24 cm.
_axxxix,628 p.
440 _amcgraw-Hill series in marketin
650 _aMARKETING CASE STUDIES
650 _aMARKETING PROBLEMS
650 _aMANAGEMENT
650 _aMARKETING
700 _aWeinberg , Charles B.
942 _s1
_cLN
999 _c23901
_d25448