000			00463 a2200181 4500
020			_a007049097X
041			_aEn
082			_a658.8 _bGUI
100			_aGuiltinan , Joseph P.
245			_aMarketing management _bstrategies and programs
250			_a06th ed.
260			_c1982 _aNew York _bMcGraw-Hill _g1997
300			_c22 cm. _axvi,463 p.
650			_aMARKETING
650			_aMANAGEMENT
700			_aPaul , Gordon W. ;Madden , Thomas J.
942			_cSR
999			_c25072 _d26619