000			00441 a2200133 4500
020			_a007113297X
041			_aEn
082			_a658.84 _bBOD
100			_aBodian , Nat G.
245			_aDirect marketing rules of thumb _b1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program
260			_c1995 _aNew York _bMcGraw-Hill _g1995
300			_c23 cm. _axliv,403 p.
942			_cSR
999			_c25076 _d26623