000 00329 a2200133 4500
020 _a025601924X
041 _aEn
100 _aNess Thomas E.
245 _aMarketing in action
_ba decision game
260 _c1978
_aIllinois
_bRichard D. Irwin
_g1978
300 _c30cm.
_aviii , 212 p.
700 _aDay, Ralph L.
942 _cLN
999 _c26015
_d27562