| 000 | 00523 a2200181 4500 | ||
|---|---|---|---|
| 020 | _a0750646144 | ||
| 041 | _aEn | ||
| 082 |
_a658.8 _bCHE |
||
| 100 | _aDe Chernatony , Leslie | ||
| 245 |
_aFrom brand vision to brand evaluvation _bstrategically building and sustaining brands |
||
| 260 |
_c2001 _aOxford _bButterworth Heinemann _g2001 |
||
| 300 |
_bill. _c23 cm. _axv,293 p. |
||
| 650 | _aMANAGEMENT-DISTRIBUTION | ||
| 650 | _aMANAGEMENT | ||
| 650 | _a,MARKETING | ||
| 856 | _uhttp://www.bh.com/marketing | ||
| 942 | _cSR | ||
| 999 |
_c27215 _d28762 |
||