000 00486 a2200181 4500
020 _a8178082292
041 _aEn
082 _a658.84
_bMCD
100 _aMcDonald , Malcolm
245 _aE- marketing
_bimproving marketing effectiveness in a digital world
260 _c1999
_aNew Delhi
_bPearson Education
_g2001
300 _c28 cm.
_axi,163 p.
650 _aELECTRONIC MARKETING
650 _aMANAGEMENT
650 _aMARKETING CHANNELS
700 _aWilson , Hugh
942 _cLN
999 _c27273
_d28820