000 | 00486 a2200181 4500 | ||
---|---|---|---|
020 | _a8178082292 | ||
041 | _aEn | ||
082 |
_a658.84 _bMCD |
||
100 | _aMcDonald , Malcolm | ||
245 |
_aE- marketing _bimproving marketing effectiveness in a digital world |
||
260 |
_c1999 _aNew Delhi _bPearson Education _g2001 |
||
300 |
_c28 cm. _axi,163 p. |
||
650 | _aELECTRONIC MARKETING | ||
650 | _aMANAGEMENT | ||
650 | _aMARKETING CHANNELS | ||
700 | _aWilson , Hugh | ||
942 | _cLN | ||
999 |
_c27273 _d28820 |