000 00440 a2200181 4500
020 _a8178081229
041 _aEn
082 _a658.8
_bBLY
100 _aBlythe , Jim
245 _aMarketing communications
260 _c2000
_aNew Delhi
_bPearson Education
_g2002
300 _c25 cm.
_axi,252 p.
650 _aMANAGEMENT
650 _aMARKETING
650 _aDISTRIBUTION - MANGEMENT
856 _uwww.pearsoned-ema.com
942 _cLN
999 _c27294
_d28841