| 000 | 00447 a2200169 4500 | ||
|---|---|---|---|
| 020 | _a8175541091 | ||
| 041 | _aEn | ||
| 082 |
_a658.4012 _bKAP |
||
| 100 | _aKapferer , Jean-Noel | ||
| 245 |
_aStrategic brand mangement _bcreating and sustaining brand equity long term |
||
| 250 | _a02nd ed. | ||
| 260 |
_c1992 _aNew Delhi _bKogan Page _g2000 |
||
| 300 |
_c24 cm. _a443 p. |
||
| 650 | _aSTRATEGIC MANAGEMENT | ||
| 650 | _aMANAGEMENT | ||
| 942 | _cSR | ||
| 999 |
_c27326 _d28873 |
||