000 00473 a2200181 4500
020 _a8120322215
041 _aEn
082 _a658.8342
_bKAR
100 _aKardes , Frank R.
245 _aConsumer behavior and managerial decision making
250 _a02nd ed.
260 _c2002
_aNew Delhi
_bPrentice Hall
_g2003
300 _bill.
_c24 cm.
_axviii,457 p.
650 _aCONSUMMER PSYCHOLOGY
650 _aMANAGEMENT
856 _uhttp://www.phindia.com
942 _cSR
999 _c28186
_d29733