000 | 00420 a2200169 4500 | ||
---|---|---|---|
020 | _a0761912436 | ||
041 | _aEn | ||
082 |
_a659.1 _bHOW |
||
100 | _aJones , John Philip ;ed. | ||
245 | _aHow to use advertising to build strong brands | ||
260 |
_c1999 _aCalifornia _bSage _g1999 |
||
300 |
_c23 cm. _a[viii],394 p. |
||
650 | _aADVERTISING | ||
650 | _aMANAGEMENT | ||
856 | _uwww.sagepub.com | ||
942 | _cSR | ||
999 |
_c28957 _d30504 |