000 00420 a2200169 4500
020 _a0761912436
041 _aEn
082 _a659.1
_bHOW
100 _aJones , John Philip ;ed.
245 _aHow to use advertising to build strong brands
260 _c1999
_aCalifornia
_bSage
_g1999
300 _c23 cm.
_a[viii],394 p.
650 _aADVERTISING
650 _aMANAGEMENT
856 _uwww.sagepub.com
942 _cSR
999 _c28957
_d30504