| 000 | 00468 a2200169 4500 | ||
|---|---|---|---|
| 020 | _a0761912398 | ||
| 041 | _aEn | ||
| 082 |
_a659.1 _bADV |
||
| 100 | _aJones , John Philip ;ed. | ||
| 245 |
_aThe advertising business _boperations creativity media planning integrated coommunications |
||
| 260 |
_c1999 _aCalifornia _bSage _g1999 |
||
| 300 |
_bill. _c23 cm. _a[viii],548p |
||
| 650 | _aADVERTISING | ||
| 650 | _aMANAGEMENT | ||
| 856 | _uwww.sagepub.com | ||
| 942 | _cSR | ||
| 999 |
_c28959 _d30506 |
||