| 000 | 00449 a2200169 4500 | ||
|---|---|---|---|
| 020 | _a0761927999 | ||
| 041 | _aEn | ||
| 082 |
_a659.1 _bJON |
||
| 100 | _aJones , John Philip | ||
| 245 |
_aFables fashions and facts about advertising _ba study of 28 enduring myths |
||
| 260 |
_c2004 _aCalifornia _bSage _g2004 |
||
| 300 |
_c23 cm. _axvii,310 p. |
||
| 650 | _aADVERTISING | ||
| 650 | _aMANAGEMENT | ||
| 856 | _uwww.sagepublication.com | ||
| 942 | _cSR | ||
| 999 |
_c28962 _d30509 |
||