| 000 | 00456 a2200169 4500 | ||
|---|---|---|---|
| 020 | _a8178293706 | ||
| 041 | _aEn | ||
| 082 |
_a659.1 _bTEL |
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| 100 | _aTellis , Gerard J. | ||
| 245 |
_aEffective advertising _bunderstanding when, how, and why advertising works |
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| 260 |
_c2004 _aNew Delhi _bResponse Books _g2004 |
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| 300 |
_bill. _c25 cm. _a[x],201 p. |
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| 650 | _aADVERTISING | ||
| 650 | _aMANAGEMENT | ||
| 856 | _uwww.indiasage.com | ||
| 942 | _cSR | ||
| 999 |
_c28967 _d30514 |
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