000 00420 a2200169 4500
020 _a0761998101
041 _aEn
082 _a659.1
_bVIL
100 _aVilanilam , J.V.
245 _aAdvertising basics
_ba resource guide forbeginners
260 _c2004
_aNew Delhi
_bResponse Books
_g2004
300 _c24 cm.
_axi,200p
650 _aADVERTISING
650 _aMANAGEMENT
700 _aVarghese , A.K.
942 _cSR
999 _c28972
_d30519